Professional Headshots for Employees as a Perk

Successful businesses are always looking for creative, competitive edges to differentiate themselves from the competition and rise above the noise, particularly when it comes to attracting and retaining both customers and employees. With unemployment at historic lows, and a hyper-competitive market for new employees, many companies are providing an ever-expanding menu of perks to make the workplace more attractive and enhance their employee’s careers.

Professionally done headshot photography is an increasingly popular perk many companies are offering to their employees. As a perk, it not only valuable to the employee, but also provides businesses with many ongoing benefits in three primary areas – Hiring, Retention, and Attracting Customers. Let’s look at these in more detail to see how businesses can benefit.

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headshot photography, photographyBarry BraunsteinBarry Braunstein PhotographyHeadshots for employees, headshots as a perk, headshots as employee benefit
Time to update your LinkedIn Profile/Headshot

With the new year approaching many people are reconsidering their current job situation and beginning to explore new opportunities. This often involves updating their resume, LinkedIn profile, and beginning to explore the job market. In today’s increasingly visual world, it also makes sense to revisit your headshot or portrait on LinkedIn if it isn’t very recent.

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headshot photography, photography, LinkedIn HeadshotsBarry BraunsteinBarry Braunstein Photographylinkedin profile headshots, how often to update headshot Comment
Consistency (and quality) is important for corporate headshots

I was researching a number of different Boston-area company’s websites recently, looking at executive/management team individual headshot photos. A number of the sites had a very consistent look to the images – backgrounds, lighting, clothing options, and expressions. Many others seemed to take the approach of asking each individual to provide the best photo of themselves, whether it be a selfie or one taken by a friend or colleague.

On one these sites, the CEO is sitting outside with sailboats and water behind him, one of the founders (CTO) is wearing a dark colored T-shirt shot against a blue background, the Chairman is wearing a collared shirt shot against a grey background, and an SVP is posed sitting down on a couch with what appears to be a wide screen TV off to the side perhaps shot in a living room. Other supporting cast (advisors, etc.) had many shots where they’re not even looking at the camera, some shot in color others in black and white, different colored backgrounds (including red), etc..

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headshot photography, photographyBarry BraunsteinBarry Braunstein Photographycorporate headshots, business headshots, consistency in headshots