Web designers will tell you that one of the keys to a great company website is consistent, high quality headshots of your team. Headshots that exemplify your brand, and provide an insight to your values, culture, and who you are send a powerful message to prospective customers, partners, and future employees.
A consistent look across all your marketing channels multiplies the power of your message and stands a greater chance of a lasting impression. Iconic brands such as Coke have been using this strategy for many years – the Coke logo, color scheme, messaging is consistent throughout the world, in different languages, whether on social media. packaging, on billboards, magazines, TV ads, etc..
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