Business is more competitive today than ever before, requiring more emphasis on differentiation – how do you stand out from your competition in ways that matter to your prospective customers. Learn the 7 reasons why headshots differentiate a business.
Read MoreWith the new year approaching many people are reconsidering their current job situation and beginning to explore new opportunities. This often involves updating their resume, LinkedIn profile, and beginning to explore the job market. In today’s increasingly visual world, it also makes sense to revisit your headshot or portrait on LinkedIn if it isn’t very recent.
Read MoreThe overall quality and consistency in lighting, expressions, and look help to reinforce your corporate brand
Read MorePreparing for your headshot session is important - hair, makeup, clothing, and an understanding of where/how the images will be used all play a key role in providing the best headshot of you.
Read MoreHaving a professionally done headshot for your LinkedIn profile is an important part of your overall personal branding and digital footprint.
Read MoreA LinkedIn Profile should include a professionally done headshot that reflects your level of experience and personal brand.
Read MoreYour brand is what you want people to see, feel, and think about you or your company - headshots of you or your team are a critical element of that branding.
Read MoreYour Facebook/social media image is likely different than your LinkedIn profile - the latter shows the professional you, and your headshot should show you as a professional.
Read MoreYour corporate branding, particularly in businesses that involve person to person interactions, should highlight your employees/key staff members. Consistent, professionally done headshots are an important element of that overall branding.
Read MoreHigh quality, consistent headshots of your executive team conveys a level of professionalism, attention to detail, and cohesiveness that are important elements of successful branding.
Read MoreI was researching a number of different Boston-area company’s websites recently, looking at executive/management team individual headshot photos. A number of the sites had a very consistent look to the images – backgrounds, lighting, clothing options, and expressions. Many others seemed to take the approach of asking each individual to provide the best photo of themselves, whether it be a selfie or one taken by a friend or colleague.
On one these sites, the CEO is sitting outside with sailboats and water behind him, one of the founders (CTO) is wearing a dark colored T-shirt shot against a blue background, the Chairman is wearing a collared shirt shot against a grey background, and an SVP is posed sitting down on a couch with what appears to be a wide screen TV off to the side perhaps shot in a living room. Other supporting cast (advisors, etc.) had many shots where they’re not even looking at the camera, some shot in color others in black and white, different colored backgrounds (including red), etc..
Read MoreHeadshots are often cropped so that the top of someone’s head is out of the frame - this is a particular style that is successful as it focuses the viewers attention on the eyes and mouth, which is where confidence and approachability are conveyed.
Read MoreHow headshots are going to be used is important to understand in order to create the right look.
Read MoreNatural lighting can be beautiful if used correctly - but the same can be said for flash photography. Choosing which one is best is a function of the type of look, how/where the images will be used, and a collaboration between the photographer and subject.
Read MoreNot all photographers are created equal, and there is specialization. If you’re looking for a professionally done headshot, be sure the photographer specializes in that and can discuss their process.
Read MoreMany colleges are reviewing applicants Facebook and other social media pages as part of their admissions/selection process. Having a great, professionally done image gives a better overall impression when the admissions officer visits the applicants social media profile
Read MoreYou want to be deliberate in your social and business branding/digital footprint - make sure you’re conveying the image/message you want people to see.
Read MorePeople judge a person’s character, trustworthiness, and likeability is as little as 80 milliseconds when they see an image - make sure the first impression s the right one for your brand.
Read MoreOne of the many decisions you and your photographer makes for your headshots is choosing a background. While it is not the main focus of the image, it does play an important role in the overall look, feel, mood, and message your images convey.
Read MoreDuring the headshot or portrait session, your photographer should be working with you to produce a variety of poses and “looks” that will yield a variety of images.
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